I make complicated digital experiences feel simpler.
I’m a senior product designer who enjoys making complicated things feel simple, especially when the problems involve complex systems, competing requirements, and a lot of moving pieces.
I’ve spent much of my career designing digital experiences across financial services, working on everything from everyday money movement to more complex banking workflows. I like getting into the details, understanding why something is difficult, and working with product, research, engineering, and content to find a better way through it.
My path into UX wasn’t completely linear. I started my career in visual design, which still influences how I think about hierarchy, clarity, and craft today. Over time, my focus shifted toward interaction design, product thinking, and solving larger experience problems.
I’m originally from Venezuela and have called the United States home since I was 17. Outside of design, I’m a husband and dad to three boys. That keeps life interesting and usually pretty busy.
When I’m away from a screen, you’ll usually find me spending time with my family, mountain biking, working out, or finding an excuse to head to the beach.
I’m naturally curious, and that tends to carry into both my work and the rest of my life. I like understanding how things work, questioning assumptions, and finding better ways to do things.
A few words from people I’ve had the opportunity to work with.
I’m always excited and relieved when I hear Ignacio is the designer on a new project. He approaches projects by asking the right questions, and bases his decisions on user research and data. This helps set a tone—one of continued collaboration and high standards. Ignacio also strikes the right balance between advocating for the user and working within the current timeframe and business needs.
A versatile, knowledgeable and confident designer, Ignacio is an irreplaceable asset to whatever organization is lucky enough to have him. Research and results driven, his mastery of user-centered design will elevate whatever products or experiences he works on. He’s down to earth, humble and a great team player!
Ignacio is a skilled user experience professional who has mastered both interaction design and visual design. He developed patterns and styles for marketing microsites, established prospect user flows, reimagined the digital brand expression for LPL.com, and created a customer service experience aligned with customer needs. Ignacio leans on his soft skills to get the job done, especially partnering with others and understanding business and technology requirements.
Explore selected case studies across digital banking, money movement, complex workflows, and strategic product design.